In one of their marketing advertisement, the punch line was, “In the last 20 years we have asked for just 2 minutes of your time”. I feel it is one of the most powerful advertisements of all time!
This hint is probably more than enough, and you might have guessed that I am talking about “Maggi”.
Today, in the evening, after coming from office, I was feeling very hungry. The rats were playing cricket in my stomach! I was in a quandary as to what to have in the snacks, and then suddenly an idea stuck to have Maggi.
It was quite a long time since I last had Maggi, hence readily agreed to the idea. After having Maggi, it was a great feeling and just sharing the thoughts that came to my mind-
Almost each and every kid in our country, and for that matter, especially bachelors are aware of Maggi. You will find a packet of Maggi in the inventory of each and every household. For bachelors it is savior and a perfect substitute for a meal. Not willing to cook or when the cook has taken unplanned leave or when you just feel lazy going out, Maggi is the one and the only one substitute. And at the basic level it asks for bare minimum of things for cooking- water and a gas stove! To be more precise, it needs only hot water. If you do not have gas stove and still have something that makes water hot, you can very well relish Maggi. To add some nutritious value and enhance the taste, add some season’s vegetables to it!
Such is the impact of Maggi that it has made itself synonymous with Noodles. Whenever somebody says “noodles” the first picture that comes to mind is that of Maggi.
Maggi is one of my favorite likings and like as I said it always saves me from the troubles and fills my tummy. I have association with it quite a long time for now and I know it is going to be there till the Maggi or I, any one of them is here under the sun.
In my childhood days there used to be an advertisement on TV, “2 min ruk sakte hai, sir ke bal reh sakte hai, badi gazab ki bhuk lagi” It told what you can do in those two minutes when the Maggi is being cooked!
Maggi and I got close when I took leave from my home for engineering studies. It became the secondary supplement and times it used to be the primary diet! It tasted even much better when we used to study late during the exams time. During exams, as soon as the clock ticked 12.00am, it was the time for our Maggi break! We used to relish Maggi with a cup of Ginger tea and they used to provide us the booster for the next 2 hours to study! Maggi tastes best on such occasions.
Maggi does has a fair share of competition from Top Ramen and various other brands that have made their debut in the “Instant Noodles” arena but Maggi stands a league apart. I have tasted Top Ramen also, and it tastes slightly different from Maggi. In some instances, I have felt that it is better than Maggi! So just for variety and giving a different tang to my taste buds, I always pick a packet of each from the hyper market! I am an equal opportunity eater :-)
Thank You Maggi for filling our tummies when we need it the most!
God Bless!
Cheers!
Adi
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